Like many grocery shoppers, Michele Ricketts dreads long checkout lines. But lately, she's been breezing by the cash register at her neighborhood Ralphs even with the usual crowds at the store.
A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.
Imagine browsing knife sets in an airport and then ordering one before you board your plane, or going to a department store to look at makeup without having to bounce from counter to counter to check out each brand's selection.
Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.
Every eight seconds, the message changed. Drivers whizzing by on I-95 in Northeast Philadelphia might have seen an ad for American Idol, which then flashed to ones for a Sixers game, a Target sale, 95.7 Ben-FM, and a Lenovo ...