News tagged with digital advertising

US colleges help students polish online reputation

Samantha Grossman wasn't always thrilled with the impression that emerged when people Googled her name. So before she graduated from Syracuse University in the U.S., the school provided her with an online tool that allowed ...

Dec 26, 2012
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Google becomes online advertising king: study

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Sep 19, 2012
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Yahoo CEO defends strategy in face of criticism

Signaling her reign has reached a pivotal juncture, Yahoo CEO Marissa Mayer is trying to convince restless shareholders that the long-struggling Internet company is heading in the right direction.

Oct 23, 2014
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AOL to feed more video, news to Microsoft's MSN

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

Sep 30, 2014
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US mobile ad spending to soar, says eMarketer

Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.

Dec 19, 2013
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