News tagged with digital advertising

Yahoo CEO defends strategy in face of criticism

Signaling her reign has reached a pivotal juncture, Yahoo CEO Marissa Mayer is trying to convince restless shareholders that the long-struggling Internet company is heading in the right direction.

13 hours ago
not rated yet 1

AOL to feed more video, news to Microsoft's MSN

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

Sep 30, 2014
not rated yet 0

US mobile ad spending to soar, says eMarketer

Research firm eMarketer expects spending on mobile advertisements to hit nearly $9.6 billion in the U.S. this year, up from $4.4 billion in 2012 and from less than $1.6 billion in 2011 as Facebook and Google barrel ahead.

Dec 19, 2013
not rated yet 0

US spent $630,000 to 'buy' Facebook fans

The US State Department was Wednesday under fire for spending $630,000 over two years to win millions of "likes" on its Facebook pages at a time of severe government austerity measures.

Jul 03, 2013
not rated yet 1