Why locking in subscribers can hurt businesses in the long run

Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...

Slowing down automation may have economic benefits

Robots, artificial intelligence, and other automation technologies enable companies to produce more. They also displace workers from their jobs, wreaking havoc on those who have no other training and are financially vulnerable.

When social irresponsibility goes viral

Branding is everything in marketing and the public perception of a company and its products and services. If consumers engage with a brand, if they love a brand, they are likely to be repeat customers and moreover will often ...

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