News tagged with customer loyalty
Brand loyalty increases when other customers look, act like us
The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing ...
Other Sciences / Economics & Business
Apr 25, 2012 |
not rated yet |
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Employers feel no love for unscrupulous practice of 'service sweethearting'
A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service ...
Other Sciences / Economics & Business
Feb 10, 2012 |
3.3 / 5 (3) |
10
Groupon newest deal to reward customer loyalty
(AP) -- Groupon has come up with another way for bargain hunters to save money as the online coupon distributor prepares to raise money from wary investors.
Sep 28, 2011 |
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Rude employee behavior quietly sabotages the bottom line
Insensitive, disrespectful or rude behavior by employees is rampant in US workplaces, yet consumers fail to report the offending workers and instead take their business elsewhere, researchers report in the latest edition ...
Other Sciences / Social Sciences
Sep 20, 2011 |
4.3 / 5 (3) |
0
Google wants to turn your smartphone into a wallet
In a Mountain View convenience store, Marc Freed-Finnegan carries a bottle of water up to the cashier, who scans it and announces the price. Freed-Finnegan touches his smartphone to a gray plastic sensor labeled "PayPass," ...
Aug 10, 2011 |
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1
To boost customer satisfaction, owners should pay attention to employee job satisfaction
Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do ...
Other Sciences / Economics & Business
Jun 01, 2011 |
4 / 5 (2) |
0
Consumer Psychologist Examines Effectiveness Of Reward Programs
(PhysOrg.com) -- Rewards programs. Everyone is doing them — airlines, casinos, airlines, hotels and grocery chains — all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for them, ...
Other Sciences / Economics & Business
Jul 16, 2010 |
1 / 5 (2) |
1
A quick fix for queues
Queuing, standing in line... it's what we do well, but complain about the most. Thankfully, science is coming to the rescue as researchers in Taiwan have devised a formula that could revolutionize restaurants, post offices, ...
Jun 01, 2010 |
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To build brand loyalty, company money better spent on advertisements that go beyond a product's surface-level appeal
(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Other Sciences / Economics & Business
Apr 20, 2010 |
4 / 5 (1) |
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