(Phys.org) —New research from UBC's Sauder School of Business reveals that giving a free bump in service can backfire for retailers if the perk is given randomly in front of others.
May 28, 2013
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A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in a large-scale study. An extra five percent discount is, on average, ...
Feb 18, 2013
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Global smartphone sales soared in 2012, taking a huge slice of a mobile phone market that was otherwise flat, survey data showed Friday.
Jan 25, 2013
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The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing ...
Apr 25, 2012
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A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service ...
Feb 10, 2012
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(AP) -- Groupon has come up with another way for bargain hunters to save money as the online coupon distributor prepares to raise money from wary investors.
Sep 28, 2011
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Insensitive, disrespectful or rude behavior by employees is rampant in US workplaces, yet consumers fail to report the offending workers and instead take their business elsewhere, researchers report in the latest edition ...
Sep 20, 2011
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In a Mountain View convenience store, Marc Freed-Finnegan carries a bottle of water up to the cashier, who scans it and announces the price. Freed-Finnegan touches his smartphone to a gray plastic sensor labeled "PayPass," ...
Aug 10, 2011
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Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do ...
Jun 01, 2011
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(PhysOrg.com) -- Rewards programs. Everyone is doing them — airlines, casinos, airlines, hotels and grocery chains — all with the intent to build customer loyalty. Everybody has one, and nobody knows what it does for ...
Jul 16, 2010
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Queuing, standing in line... it's what we do well, but complain about the most. Thankfully, science is coming to the rescue as researchers in Taiwan have devised a formula that could revolutionize restaurants, post offices, ...
Jun 01, 2010
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(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Apr 20, 2010
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