Tapping overlooked marketing data to drive business growth

Researchers from University of Houston, Columbia University, Emory University, and University of Connecticut published a new paper in the Journal of Marketing that reviews factors that contribute to the disconnect between ...

Technology companies on a hiring binge again

The 20 recruiters sized up Scott Mersy as they would a star high school running back. But instead of timing his 40-yard dash or checking his percentage of body fat, they were interested in his stats in cloud computing and ...

New IBM Service Plays Real-Time Matchmaker In Call Centers

IBM announced a new service today which uses advanced analytics to match a caller with the optimal customer service representative (CSR) in real-time. IBM has collaborated with specialty insurance provider Assurant Solutions, ...