Zombies might not be the most obvious candidates to use when researching how crowds evacuate buildings, but they have proved a key factor in a new study into crowd behaviour.
If you're trying to drum up a crowd to go out for a drink after work, you're more likely to succeed if you're popular. Otherwise, you'll probably be going to the pub on your own.
Do you find yourself leading groups, or are you naturally more comfortable following others? Research published today shows that if you want to be a leader you're better off at the edges of a crowd, and not in the middle ...
Focusing on technology instead of people is a key factor in events going wrong, according to a major series of reports into crowd behaviour and management, published this week.