Customers who binge-consume are more valuable

A study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that in contrast to traditional market segmentation, one based on "binge consumption" brings a ...

Plastic a valuable option for farmers' markets

Farmers' markets wanting to increase purchases by customers should consider accepting more than just cash or checks as payment, according to Washington State University researchers.

Climate change is making debt more expensive—new study

Earth is overheating due to the greenhouse gas emissions from burning fossil fuels. This is "the biggest market failure the world has seen" according to economist Nicholas Stern. The rational behavior of companies that pollute ...

As cloud usage expands, so do security risks

Holding everything from highly personal medical and social media material to confidential financial and corporate documents, Internet-based cloud services are gathering an enormous trove of information - already a quarter ...

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