News tagged with creative tasks
Research: Too much, too little noise turns off consumers, creativity
The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
Other Sciences / Social Sciences
May 14, 2012 |
4.2 / 5 (6) |
2
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Color boosts brain performance and receptivity to advertising, depending on task
A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?
Medicine & Health / Psychology & Psychiatry
Feb 05, 2009 |
3.5 / 5 (4) |
0
Our memory of time is shortened when we believe products and events are related
When we believe two events are connected -- such as drinking caffeine and getting a burst of energy -- we tend to compress time, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jan 19, 2010 |
4.7 / 5 (3) |
0
