The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
May 14, 2012
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Writing can be a solitary, intellectual pursuit, but researchers at Carnegie Mellon University have shown that the task of writing an informational article also can be accomplished by dozens of people working independently ...
Feb 02, 2011
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When we believe two events are connected -- such as drinking caffeine and getting a burst of energy -- we tend to compress time, according to a new study in the Journal of Consumer Research.
Jan 19, 2010
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A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?
Feb 05, 2009
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