News tagged with creative cognition
Color boosts brain performance and receptivity to advertising, depending on task
A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?
Medicine & Health / Psychology & Psychiatry
Feb 05, 2009 |
3.5 / 5 (4) |
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Search results for creative cognition
Research: Too much, too little noise turns off consumers, creativity
The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
Other Sciences / Social Sciences
May 14, 2012 |
4.2 / 5 (6) |
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Chimpanzee uses innovative foresighted methods to fool humans
Chimpanzee Santino achieved international fame in 2009 for his habit of gathering stones and manufacturing concrete projectiles to throw at zoo visitors. A new study shows that Santino's innovativeness when he plans his stone-throwing ...
May 10, 2012 |
4.9 / 5 (12) |
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How does messiness affect consumer preference for simplicity?
A clean desk might not be all it's cracked up to be. According to a new study in the Journal of Consumer Research, messiness can lead consumers toward clearer thinking—especially political conservatives.
Other Sciences / Social Sciences
Jan 17, 2012 |
3.5 / 5 (4) |
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Study of comic books helps Stanford scholars identify cultural trends
Robots and mythical creatures battle each other in cartoon-like drawings spread across a table. A crowd gathers around to take a closer look at the vibrantly colored images from the pages of the award-winning ...
Other Sciences / Social Sciences
Dec 14, 2011 |
3 / 5 (1) |
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Avatars develop real world skills
New research suggests that far from disengaging young people from real life, virtual worlds can provide unique environments that can help them learn and negotiate new situations.
Technology / Computer Sciences
Dec 07, 2011 |
4 / 5 (1) |
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Seeing brands as people
From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make ...
Other Sciences / Social Sciences
Dec 02, 2011 |
4 / 5 (1) |
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Statistically significant
When the statistician for UC Irvine’s innovative Down syndrome program retired last year, its researchers were left in a bind. The group is studying ways to prevent or delay the onset of Alzheimer’s-type ...
Nov 30, 2011 |
5 / 5 (1) |
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What makes a thinker?
The notion of teaching people to become better thinkers is such a basic concept that most people would assume the goal has always been a vital part of educators’ tool kits.
Other Sciences / Social Sciences
Sep 30, 2011 |
5 / 5 (7) |
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The AlloSphere offers an interactive experience of nano-sized worlds
What would it be like to dive into the veins and arteries of the human body or weave through the layers of the brain? With the AlloSphere, a 33-foot diameter sphere built inside of a three-story echo-free ...
Technology / Computer Sciences
Sep 07, 2011 |
5 / 5 (1) |
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Like humans, chimps are born with immature forebrains
In both chimpanzees and humans, portions of the brain that are critical for complex cognitive functions, including decision-making, self-awareness and creativity, are immature at birth. But there are important differences, ...
Aug 11, 2011 |
5 / 5 (3) |
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List of search results for creative cognition
