Market exit: Divestment or redeployment?

Multi-business firms have flexibility advantages over single-business rivals because they have the option to redeploy resources across businesses. This flexibility, it has been assumed without empirical evidence, is purported ...

Pull up to the bumper

Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the ...

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