News tagged with consumers

P90X? Why consumers choose high-effort products

Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of con ...

dateJul 22, 2014 in Social Sciences
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IBM study details the future of automotive industry

During the Automotive News World Congress this week, IBM revealed results of its new Automotive 2025 Global Study, outlining an industry ripe for disruptive changes that are breaking down borders of the automotive ecosystem. ...

dateJan 16, 2015 in Engineering
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