News tagged with consumers

Global tech spending seen slipping one pct in 2014

The Consumer Electronics Association estimates that global spending on technology will slip 1 percent in 2014 to $1.06 trillion as the lower average selling price of smartphones and tablets offsets unit growth in markets ...

Jan 06, 2014
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Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

Feb 06, 2014
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