Emotional appeals could be more effective than celebrities when promoting products related to a consumer's identity, according to a new study in the Journal of Consumer Research.
Mar 05, 2013
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(Phys.org) —Following a slight modification of the old adage "If you can't beat them join them," a Simon Fraser University researcher says that if you marry plug-in electric vehicles with green technology, you have a winner.
Mar 21, 2013
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Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what's entailed in using it, according to a new study in the Journal of Consumer Research.
Apr 09, 2013
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In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown, according to a new study in the Journal of Consumer Research.
Apr 09, 2013
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The Internet has given consumers the unprecedented opportunity to reach a mass audience and thereby advance their social position through displays of good taste, according to a new study in the Journal of Consumer Research.
Jan 15, 2013
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Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the Journal of Consumer Research.
Apr 09, 2013
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Small tablet computers are marketplace hits, with economically-priced devices powered by Google's Android software taking share from Apple iPads, according to International Data Corporation.
Mar 12, 2013
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Apple is trying to decide whether it makes sense to offer a cheaper iPhone as it tries to boost sales in less-affluent countries and reclaim some of the market share lost to cheaper phones running Google's ...
Jan 09, 2013
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Chinese tech giant Huawei moved further into the high end of the smartphone market on Monday, unveiling two devices for Asian consumers aimed at rivaling the top global sellers.
Jan 07, 2013
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Intel Corp., the world's largest chipmaker, on Thursday said its fourth-quarter net income fell 27 percent from the previous year, as PC sales continued to weaken.
Jan 17, 2013
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(Phys.org)—Shoppers are naturally drawn to products displayed centrally according to researchers at Aston Business School (ABS).
Jan 14, 2013
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Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new study in the Journal of Consumer Research.
Mar 05, 2013
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Intel said it would step up efforts to make chips for smartphones and other mobile devices by targeting emerging markets and the rapidly growing "value" segment.
Jan 08, 2013
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Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases, according to a new study in the Journal of Consumer Research.
Apr 09, 2013
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The global tech industry has become a tale of two sectors, with mobile devices surging at the expense of older electronics that are struggling, a forecast showed.
Jan 07, 2013
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