Why is it easier to lose 2-4 pounds rather than 3 pounds?
Consumers are more likely to pursue goals when they are ambitious yet flexible, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Jun 18, 2013
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Gel or whitening? Consumer choice and product organization
Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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The geometry of persuasion: How do seating layouts influence consumers?
Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Why do appetizers matter more when you're dining out with friends?
First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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Free perks and upgrades: Could they actually embarrass consumers?
Consumers may not enjoy receiving free perks or upgrades in public, according to a new study in the Journal of Consumer Research.
Jun 18, 2013
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