News tagged with consumers

Promoting love can punish sales

Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.

Mar 12, 2014
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California company seeks audio rebels

High Fidelity isn't just the name of a movie. For the better part of two decades, consumers have been willing to trade audio quality for convenience, forgoing their high-fidelity home stereos for white earbuds. But a Sacramento ...

Feb 17, 2014
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Impulse spending? Save money by getting organized

Reality television has turned the spotlight on to people with excessive behaviors like hoarding and stockpiling. According to a new study in the Journal of Consumer Research, controlling the chaotic environment may be one ...

Feb 11, 2014
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