News tagged with consumers

Promoting love can punish sales

Valentine's Day has come and gone. But those images of romance are still everywhere : a happy couple holding hands in an eharmony ad, two lovebirds sharing a tender kiss in a Nikon camera commercial.

Mar 12, 2014
4 / 5 (1) 0

California company seeks audio rebels

High Fidelity isn't just the name of a movie. For the better part of two decades, consumers have been willing to trade audio quality for convenience, forgoing their high-fidelity home stereos for white earbuds. But a Sacramento ...

Feb 17, 2014
3.3 / 5 (3) 0