News tagged with consumers

How to make web advertising more effective

Every day, users are bombarded with animated ads across the web, and companies fight to cut through the clutter. New research from the University at Buffalo School of Management has pinpointed one attribute online ads should ...

dateOct 29, 2015 in Economics & Business
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Finding the markets in emerging markets

The billions of consumers in developing countries are tantalizing to global consumer packaged goods companies, but they're hardly low-hanging fruit. They're more like a mega-crop of berries hanging off the tiniest, most difficult ...

dateOct 21, 2015 in Economics & Business
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