News tagged with consumers

Fact or fiction: Which do moviegoers prefer?

Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotio ...

Aug 26, 2014
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Law changed to allow 'unlocking' cellphones

President Barack Obama signed a bill into law on Friday making it legal once again to unlock a cellphone without permission from a wireless provider, so long as the service contract has expired.

Aug 01, 2014
4.1 / 5 (7) 1

P90X? Why consumers choose high-effort products

Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of con ...

Jul 22, 2014
2.3 / 5 (3) 1