News tagged with consumers

California company seeks audio rebels

High Fidelity isn't just the name of a movie. For the better part of two decades, consumers have been willing to trade audio quality for convenience, forgoing their high-fidelity home stereos for white earbuds. But a Sacramento ...

Feb 17, 2014
3.3 / 5 (3) 0

Impulse spending? Save money by getting organized

Reality television has turned the spotlight on to people with excessive behaviors like hoarding and stockpiling. According to a new study in the Journal of Consumer Research, controlling the chaotic environment may be one ...

Feb 11, 2014
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YOLO: Aging and the pursuit of happiness

As human beings, we expend a great deal of time, money, and energy in the pursuit of happiness. From exotic travel to simply spending time with our grandchildren, the things that make us happy change as we age. A new study ...

Feb 11, 2014
2.8 / 5 (4) 0

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

Feb 06, 2014
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