A recipe for friendship: Similar food

How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.

Running out of money linked to fear of death

Roughly 52 percent of American households will not have enough retirement income to maintain their standard of living if they retire at 65.

Measuring the marketing effectiveness of asking versus telling

From "Got Milk?" to "What's in your wallet?" to "Are you a Mac or a PC?" promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. ...

Are Republicans more open to new product choices?

(Phys.org) —Some people may think of political conservatives as having a desire to maintain traditions, but a new study shows they also have a more adventurous side that seeks out variety in products.

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