Evolution of consumption: A psychological ownership framework

Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ...

Hoarding and herding during the COVID-19 pandemic

Rushing to stock up on toilet paper before it vanished from the supermarket isle, stashing cash under the mattress, purchasing a puppy or perhaps planting a vegetable patch—the COVID-19 pandemic has triggered some interesting ...

The danger of great gift expectations

In the coming months, the pressure to find gifts for loved ones, co-workers and other acquaintances will mount for many people as the holidays approach, and these purchases can add up quickly. Last year, U.S. adults projected ...

Cold temperatures linked to high status

For decades, luxury retailers around the world have conveyed the message that cold temperatures are a sign of status with descriptions like "icy steel Swiss watches," "cool silk scarves" and "icy bling." But researchers have ...

When brands tempt us to lie, cheat and steal

While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according to evidence from a new study in ...

Who's judging you based on brand choices?

While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.

Price awareness can be a buzzkill

Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible, but researchers have discovered something that decreases our satisfaction more quickly.

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