News tagged with consumer psychology

Buying behavior can be swayed by cultural mindset

There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...

Jul 11, 2013
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Cultural products have evolutionary roots

From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the masses, plotlines barely change.

Jun 12, 2013
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Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

May 09, 2013
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