New study finds physical experience of balance influences consumer choices.
Buying certain products can be embarrassing. But a new study in the Journal of Consumer Research says shoppers should make more conscious choices about what to add to their shopping carts to alleviate the embarrassment.
EU-funded project SMARTMILK ('A novel system for the treatment of milk based on the combination of ultrasounds and pulsed electric field technologies ') has developed a non-thermal treatment to make raw milk safer, at the ...
Word-of-mouth and online product reviews may be less about sharing knowledge than you think, says a University of Michigan business professor.
Despite warnings to the contrary, many people continue to operate portable generators indoors or close to open windows, doors, or vents, resulting in more than 500 deaths since 2005. And each year, more than 20,000 people ...
Consumers often turn to the Internet to research a product before buying. Fake reviews are always a concern, and the problem may be bigger than previously thought.
Ingestion of commonly encountered nanoparticles at typical environmental levels is unlikely to cause overt toxicity, according to US researchers. Nevertheless there is insufficient evidence to determine whether chronic exposures ...
Best Buy is recalling 5,100 replacement batteries for the MacBook Pro due to a fire risk.
Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new study in the Journal of Consumer Research.
Consumers may not enjoy receiving free perks or upgrades in public, according to a new study in the Journal of Consumer Research.