Corporations everywhere are hoovering up petabytes of data in a bid to understand and predict consumer preferences. But what if they're missing the point, and should instead focus on "small data"?
Social Sciences
Sep 23, 2014
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Imagine walking into an ice cream shop and scanning your options. A sugar cone with one scoop is $3. A second scoop comes out to $4, but for just 50 cents more, you can get a large waffle cone with three scoops. Some people ...
Social Sciences
Nov 29, 2022
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1
A new study in the Journal of Food Science, published by the Institute of Food Technologists (IFT), evaluated consumers' choice in fresh tomato selection and revealed which characteristics make the red fruit most appealing.
Other
Oct 21, 2014
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Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
Internet
Dec 10, 2009
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Think before you click. That's the advice from Alexander Stewart, Professor in the School of Mathematics and Statistics at the University of St Andrews, whose research indicates inattentive readers are more likely to click ...
Social Sciences
Feb 28, 2024
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Salespeople have long believed that by imagining themselves as the customer, they can steer clear of their own personal preferences and make decisions that will appeal to consumers in general. According to a new study in ...
Social Sciences
Feb 25, 2015
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5
Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new study in the Journal of Consumer Research.
Social Sciences
Mar 5, 2013
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0
Dr Neil Thurman and Anna Walters, from City University London's Journalism School, have just published a study into liveblogging, which is becoming the default format for covering major breaking news stories, sports events, ...
Internet
Nov 26, 2012
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Non-biodegradable plastics are major contributors to land and marine pollution, destroying habitats and causing harm to both flora and fauna. Hence, the switch to bioplastics is imperative to ensure sustainability. The success ...
Social Sciences
Jul 25, 2023
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1
(PhysOrg.com) -- Internet marketers who try to predict what we like based on what we've bought online or which websites we've visited, may not know as much about us as they think do, according to new research at the University ...
Social Sciences
May 13, 2010
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