Can a computer "read" an online blog and understand it? Several Concordia computer scientists are helping to get closer to that goal.
(PhysOrg.com) -- The current Corporate Average Fuel Economy standards create a financial incentive for auto companies to make bigger vehicles that are allowed to meet lower targets, according to a new University of Michigan ...
Genes that might lead to the purchase of designer jeans? Or DNA that helps to create chocoholics? Peoples consumer preferences are often influenced by their genetic inheritance, according to a study by a University ...
Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
(PhysOrg.com) -- Chinese consumers pay too much for goods and services because of superstitions surrounding particular numbers, Binghamton University economist Zili Yang says.
If a vacation starts out bad and gets better, you'll have a more positive memory than if it starts out good and gets worse—if you're asked about it right afterward, according to a new study in the Journal of Consumer Research.
Corporations everywhere are hoovering up petabytes of data in a bid to understand and predict consumer preferences. But what if they're missing the point, and should instead focus on "small data"?
Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
The future of sweet syrup could come from some unlikely sources: birch and walnut trees.