Why do consumers think hard-to-get babes and products are worth the extra effort?
Potential dates who are slightly elusive or products that are stuck on the back of a shelf are more attractive to consumers than their more attainable counterparts, according to a new study in the Journal of Consumer Research.
Can companies really predict what we like online?
(PhysOrg.com) -- Internet marketers who try to predict what we like based on what we've bought online or which websites we've visited, may not know as much about us as they think do, according to new research at the University ...
CAFE standards create profit incentive for larger vehicles
(PhysOrg.com) -- The current Corporate Average Fuel Economy standards create a financial incentive for auto companies to make bigger vehicles that are allowed to meet lower targets, according to a new University of Michigan ...
Helpful or creepy? Overpersonalized Web sites may spook shoppers
Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
Comparison investing: Why are consumers more willing to take risks when they can compare products?
Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new study in the Journal of Consumer Research.