Mining the blogosphere—Researchers develop tools that make sense of social media
Can a computer "read" an online blog and understand it? Several Concordia computer scientists are helping to get closer to that goal.
Small, not big data key to working out what consumers want
Corporations everywhere are hoovering up petabytes of data in a bid to understand and predict consumer preferences. But what if they're missing the point, and should instead focus on "small data"?
CAFE standards create profit incentive for larger vehicles
(PhysOrg.com) -- The current Corporate Average Fuel Economy standards create a financial incentive for auto companies to make bigger vehicles that are allowed to meet lower targets, according to a new University of Michigan ...
Predicting consumer preferences? Do not walk a mile in their shoes
Salespeople have long believed that by imagining themselves as the customer, they can steer clear of their own personal preferences and make decisions that will appeal to consumers in general. According to a new study in ...
Consumers differ in desire for explanation, new study says
A study published online in the Journal of Consumer Research finds that people can differ widely on the level of detail makes them feel they understand something. In experiments, the very same explanations that some subjec ...
Researchers tap potential of walnut and birch trees
The future of sweet syrup could come from some unlikely sources: birch and walnut trees.
Comparison investing: Why are consumers more willing to take risks when they can compare products?
Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new study in the Journal of Consumer Research.
In the blink of an eye: Distracted consumers are most likely to remember ads with subtle variations
Consumers are more likely to remember an ad they've seen repeatedly if one element in the ad changes location from one exposure to the next, according to a new study in the Journal of Consumer Research.
'Lucky' numbers make for unlucky customers
(PhysOrg.com) -- Chinese consumers pay too much for goods and services because of superstitions surrounding particular numbers, Binghamton University economist Zili Yang says.
Common component strategy could improve profits, research shows
(Phys.org) —When designing product lines, one important decision marketing and manufacturing managers must consider is whether to use common or product-specific components. While the use of common components can reduce ...
Do cold consumers like to warm up to romance movies?
Do romance movies warm people up? A new study in the Journal of Consumer Research finds that yes, consumers choose romance movies over other genres when they feel cold.
Researchers examine the rise of liveblogging
Dr Neil Thurman and Anna Walters, from City University London's Journalism School, have just published a study into liveblogging, which is becoming the default format for covering major breaking news stories, sports events, ...
Helpful or creepy? Overpersonalized Web sites may spook shoppers
Michael Redding describes the get-to-know-you game between man and machine as a version of "Name That Tune."
Why do consumers think hard-to-get babes and products are worth the extra effort?
Potential dates who are slightly elusive or products that are stuck on the back of a shelf are more attractive to consumers than their more attainable counterparts, according to a new study in the Journal of Consumer Research.