News tagged with consumer perception
Trusting Tiger Woods: How do facial cues affect preference and trust?
People respond to facial cues and this affects their level of trust, according to a new study in the Journal of Consumer Research that looks at the way consumers react to morphed photo images.
Other Sciences / Social Sciences
May 16, 2012 |
5 / 5 (1) |
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Too much information: When does adding mildly favorable details dilute the big message?
When a large item and a small one are packaged together, consumers often perceive the overall value to be less than that of the large item, according to a new study in the Journal of Consumer Research. This applies to inf ...
Other Sciences / Social Sciences
Apr 16, 2012 |
not rated yet |
1
Why would consumers pay less for separate than bundled products?
Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in the Journal of Consumer Research, most consumers in this situation are not willing to pay as much for a combination as the ...
Other Sciences / Social Sciences
Mar 15, 2012 |
3 / 5 (2) |
1
Decision quicksand: Why do consumers get mired in trivial choices?
Does it matter which toothbrush or breakfast cereal you buy? A new study in the Journal of Consumer Research explains why consumers get stuck in store aisles contemplating the dizzying array of options.
Other Sciences / Social Sciences
Mar 15, 2012 |
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Toyota recalls made no dent on their brand: study
A study from North Carolina State University shows that Toyota's safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand.
Other Sciences / Economics & Business
Feb 15, 2012 |
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How does 365 days (instead of 1 year) affect consumer decision making?
How long it will take to bake a cake? Twenty-eight minutes or half an hour? According to a new study in the Journal of Consumer Research, most consumers would trust the 28-minute estimate, if it comes from a reliable source ...
Other Sciences / Social Sciences
Jan 17, 2012 |
1 / 5 (1) |
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Nostalgic consumers are more likely to give to charity
Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Dec 13, 2011 |
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Do consumers purchase interesting products with credit and boring products with cash?
People who pay cash focus on different aspects of products than people who use credit cards, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Nov 15, 2011 |
not rated yet |
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Daily deal companies are here to stay, according to consumers
Despite recent news reports questioning the long-term viability of daily deal companies, a new study from researchers at Rice University and Cornell University shows that the companies are more popular than ever among consumers.
Other Sciences / Economics & Business
Sep 14, 2011 |
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Do we buy cosmetics because they are useful or because they make us feel good?
A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ...
Other Sciences / Social Sciences
Jul 21, 2011 |
5 / 5 (1) |
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Why do risks with human characteristics make powerful consumers feel lucky?
People who feel powerful are more likely to believe they can beat cancer if it's described in human terms, according to new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Dec 22, 2010 |
3 / 5 (1) |
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Impending death for paper coupons?
Representing a relatively new phenomenon in shopping, digital coupons show great promise for revolutionizing couponing.
Other Sciences / Social Sciences
Sep 29, 2010 |
not rated yet |
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Low-calorie cheesecake? Why we have trouble estimating calories
When it comes to estimating calorie counts, Americans aren't really on the ball. According to a new study in the Journal of Consumer Research, this may be because of the order in which we encounter the food.
Other Sciences / Social Sciences
Sep 20, 2010 |
4.5 / 5 (2) |
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In-store displays: How do consumers perceive pricing?
A new study in the Journal of Consumer Research unlocks the key to making the price of a product seem less expensive to consumers.
Other Sciences / Social Sciences
Jul 20, 2010 |
4 / 5 (1) |
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How does context affect consumer judgment?
Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively or neg ...
Other Sciences / Social Sciences
Mar 22, 2010 |
5 / 5 (2) |
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