News tagged with consumer decisions
How do consumers achieve self-affirmation when purchasing products?
People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make p ...
Other Sciences / Social Sciences
May 16, 2012 |
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Decision quicksand: Why do consumers get mired in trivial choices?
Does it matter which toothbrush or breakfast cereal you buy? A new study in the Journal of Consumer Research explains why consumers get stuck in store aisles contemplating the dizzying array of options.
Other Sciences / Social Sciences
Mar 15, 2012 |
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Finding it difficult to make a purchase? Try creating some distance from the problem
Consumers who are having trouble making decisions can benefit from creating some psychological—or physical—distance, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Feb 14, 2012 |
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Handsome annual reports cause investors to value company higher
As firms begin the 2011 annual report process, which many do at this time of year, they may want to pay closer attention to the way those reports look. A recent study out of the University of Miami School of Business Administration ...
Other Sciences / Economics & Business
Aug 23, 2011 |
4.5 / 5 (2) |
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How consumers discriminate
A forthcoming paper in the American Marketing Association's Journal of Marketing Research by Professor Sheena Iyengar, S.T. Lee Professor of Business, Management; Marco Bertini, Assistant Professor of Marketing at London ...
Other Sciences / Social Sciences
Aug 10, 2011 |
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Consumer self-esteem while shopping: Maybe good-looking clerks shouldn't wear the store brands?
People who don't feel positive about their appearance are less likely to buy an item they're trying on if they see a good-looking shopper or salesperson wearing the same thing, according to a new study in the Journal of Co ...
Other Sciences / Social Sciences
Aug 10, 2011 |
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When the first choice isn't available, why don't consumers choose the obvious second choice?
Something strange happens when a consumer learns her favorite product choice isn't available: Instead of picking the runner-up, she'll reject it for another alternative, according to a new study in the Journal of Consumer Re ...
Other Sciences / Social Sciences
Jul 14, 2011 |
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Go for broke: Consumers who set conservative goals feel less satisfied
Consumers who set conservative goals have a harder time achieving satisfaction than those who set ambitious goals, according to a new study in the Journal of Consumer Research. When cautious consumers meet their goals, they t ...
Other Sciences / Social Sciences
May 09, 2011 |
3 / 5 (1) |
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Consumer beware: Rejecting an option may make you more likely to choose it later
People make purchasing decisions by choosing between alternatives or by rejecting certain options. But a new study in the Journal of Consumer Research finds that focusing on ruling out an option can lead consumers to rev ...
Other Sciences / Social Sciences
Feb 14, 2011 |
2 / 5 (1) |
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Tightwads and spendthrifts: A Black Friday tradition
Every year about this time, on Black Friday, the day after Thanksgiving that traditionally begins the holiday shopping season, early-morning consumers stand in long lines eager to purchase some sought after ...
Other Sciences / Social Sciences
Nov 17, 2010 |
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Consumer remorse: Difficult choices can lead to second-guessing
Consumers who choose between two good product options build a "positivity bubble" to justify their choices. But according to a new study in the Journal of Consumer Research, that bubble is easy to burst.
Apr 19, 2010 |
4 / 5 (1) |
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Can social networking help consumers get healthier?
Can social networking sites help people make wise health decisions? A new study in the Journal of Consumer Research says it depend on people's willingness to take action on the information they gain from the sites.
Other Sciences / Social Sciences
Oct 13, 2009 |
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Moody memories? New study shows that mood has limited effect on memory
Whether we're deciding to return to a restaurant or to purchase a DVD, many consumers rely on memory when they're making decisions. A new study in the Journal of Consumer Research examines the role of mood on those memory ...
Other Sciences / Social Sciences
Sep 21, 2009 |
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The unwelcome gift: Marketing and cross-cultural differences
Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jul 20, 2009 |
1 / 5 (1) |
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Too much information: Process thinking can lead to difficult choices
Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 12, 2009 |
5 / 5 (3) |
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