Green marketers should take cue from ten commandments

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

How savvy shoppers undermined India's great cash swap

At 8:15 p.m. on November 8, 2016, India's Prime Minister Narendra Modi delivered a surprise address live on national television. He announced that, at midnight, all 500- and 1,000-rupee notes would cease to be legal tender. ...

Do cold temperatures result in heat-of-the-moment purchases?

In 2005, the New York Times reported that high end retailer Bergdorf Goodman kept its stores chilled to 68.3 degrees, whereas Old Navy's was kept at a balmy 80.3. Meanwhile, the swanky IFC mall in Hong Kong is kept at a frigid ...

The cucumbers carbon footprint in focus

Since the outbreak of E. coli in Germany and Austria 2011 resulting in suspicions against ecological cucumbers, student Michaela Raab has been interested in the environmental impacts of the cucumber. The overall aim is to ...

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