News tagged with consumer decision

Buying behavior can be swayed by cultural mindset

There are some combinations that just go well together: Milk and cookies, eggs and bacon, pancakes and maple syrup. But new research reveals that people with individualistic mindsets differ from their collectivist counterparts ...

Jul 11, 2013
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Need to move soon? Don't trust your emotions

Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are further away in the future, according to a new study in the Journal of Consumer Re ...

Dec 11, 2012
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