Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 17, 2012
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As firms begin the 2011 annual report process, which many do at this time of year, they may want to pay closer attention to the way those reports look. A recent study out of the University of Miami School of Business Administration ...
Economics & Business
Aug 23, 2011
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Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, according to a new study in the Journal of Consumer Research.
Social Sciences
May 12, 2009
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(PhysOrg.com) -- How can policy makers be more effective in motivating consumers to opt for environmentally friendly products whenever possible? Using information campaigns or financial incentives? A research group at the ...
Economics & Business
Apr 2, 2009
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Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.
Economics & Business
Mar 31, 2009
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The influence children wield over their parents' purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According ...
Social Sciences
Mar 18, 2009
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