News tagged with consumer choice
Social media, social pressures and the power of opinion
(PhysOrg.com) -- New research from HP's Social Computing Research Group suggests that while social media and the recommendations of others can cause you to change your mind regarding a product or service, it i ...
Other Sciences / Social Sciences
Sep 21, 2011 |
5 / 5 (1) |
2
Lawmakers move to secure more life for 100-watt bulb
The House of Representatives gave extended life to the 100-watt bulb Friday, voting to delay a ban on sales of the incandescent bulb for nine months, from Jan. 1 to the end of the fiscal year, Sept. 30, ...
Technology / Energy & Green Tech
Jul 16, 2011 |
2.2 / 5 (9) |
227
Does clenching your muscles increase willpower?
The next time you feel your willpower slipping as you pass that mouth-watering dessert case, tighten your muscles. A new study in the Journal of Consumer Research says firming muscles can shore up self-control.
Other Sciences / Social Sciences
Oct 18, 2010 |
3.3 / 5 (4) |
1
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Study: Ovulating women unconsciously buy sexier clothing to outdo attractive women
Ovulating women unconsciously buy sexier clothes, says new research from the University of Minnesota's Carlson School of Management. The study finds that ovulating women unconsciously dress to impress - doing so not to impress ...
Medicine & Health / Psychology & Psychiatry
Aug 04, 2010 |
3.8 / 5 (4) |
1
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Sugar cereals are 'Smart Choices'? FDA not so sure
(AP) -- Ever wondered how that "Smart Choices" sticker wound up on the front of Froot Loops or Cocoa Puffs?
Oct 21, 2009 |
4.8 / 5 (5) |
6
Learning curve: Tricks to resist temptation
Here's good news for dieters who face food challenges in the break room every day: A new study in the Journal of Consumer Research shows that our resistance gets a boost after we've just been exposed to similar temptations.
Other Sciences / Social Sciences
Mar 31, 2009 |
4.5 / 5 (2) |
0
Color boosts brain performance and receptivity to advertising, depending on task
A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?
Medicine & Health / Psychology & Psychiatry
Feb 05, 2009 |
3.5 / 5 (4) |
0
Shaken self-confidence? Certain products and activities can fix it
Someone who has momentarily lost confidence in her intelligence is more likely to purchase a pen than a candy bar, according to a new study in the Journal of Consumer Research. The pen helps restore her belief in herself as an ...
Jan 26, 2009 |
3.7 / 5 (7) |
0
Rose-colored glasses: Are optimistic consumers more likely to trust salespeople?
People who believe the world is a just place trust salespeople more than consumers who don't—but only after they've made a purchase, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Apr 16, 2012 |
not rated yet |
0
How does the order of choices affect consumer decisions?
Let's say you've got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new study in the Journal of Consumer Research finds that the order of choices does affect consumers' decisi ...
Other Sciences / Social Sciences
Mar 15, 2012 |
not rated yet |
0
When are consumers loyal to brands? New model helps explain
What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
Other Sciences / Social Sciences
Feb 14, 2012 |
1 / 5 (1) |
0
Finding it difficult to make a purchase? Try creating some distance from the problem
Consumers who are having trouble making decisions can benefit from creating some psychological—or physical—distance, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Feb 14, 2012 |
not rated yet |
0
What does 'happiness' mean to consumers? Does age matter?
Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Feb 14, 2012 |
not rated yet |
0
Internet privacy tools are confusing, ineffective for most people: report
Internet users who want to protect their privacy by stopping advertisers and other companies from tracking their online behavior will have great difficulty doing so with commonly available "opt-out" tools, researchers at ...
Oct 31, 2011 |
5 / 5 (2) |
2
When imitation doesn't flatter: When do consumers care about mimicry?
Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them.
Other Sciences / Social Sciences
Jun 15, 2011 |
3 / 5 (1) |
0
