News tagged with consumer choice
Rose-colored glasses: Are optimistic consumers more likely to trust salespeople?
People who believe the world is a just place trust salespeople more than consumers who don't—but only after they've made a purchase, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Apr 16, 2012 |
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How does the order of choices affect consumer decisions?
Let's say you've got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new study in the Journal of Consumer Research finds that the order of choices does affect consumers' decisi ...
Other Sciences / Social Sciences
Mar 15, 2012 |
not rated yet |
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When are consumers loyal to brands? New model helps explain
What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
Other Sciences / Social Sciences
Feb 14, 2012 |
1 / 5 (1) |
0
Finding it difficult to make a purchase? Try creating some distance from the problem
Consumers who are having trouble making decisions can benefit from creating some psychological—or physical—distance, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Feb 14, 2012 |
not rated yet |
0
What does 'happiness' mean to consumers? Does age matter?
Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Feb 14, 2012 |
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Internet privacy tools are confusing, ineffective for most people: report
Internet users who want to protect their privacy by stopping advertisers and other companies from tracking their online behavior will have great difficulty doing so with commonly available "opt-out" tools, researchers at ...
Oct 31, 2011 |
5 / 5 (2) |
2
Social media, social pressures and the power of opinion
(PhysOrg.com) -- New research from HP's Social Computing Research Group suggests that while social media and the recommendations of others can cause you to change your mind regarding a product or service, it i ...
Other Sciences / Social Sciences
Sep 21, 2011 |
5 / 5 (1) |
2
Lawmakers move to secure more life for 100-watt bulb
The House of Representatives gave extended life to the 100-watt bulb Friday, voting to delay a ban on sales of the incandescent bulb for nine months, from Jan. 1 to the end of the fiscal year, Sept. 30, ...
Technology / Energy & Green Tech
Jul 16, 2011 |
2.2 / 5 (9) |
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When the first choice isn't available, why don't consumers choose the obvious second choice?
Something strange happens when a consumer learns her favorite product choice isn't available: Instead of picking the runner-up, she'll reject it for another alternative, according to a new study in the Journal of Consumer Re ...
Other Sciences / Social Sciences
Jul 14, 2011 |
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Natural-born consumers
What do fast-food restaurants have in common? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? Why do men's testosterone levels rise when they ...
Other Sciences / Social Sciences
Jun 29, 2011 |
3.3 / 5 (3) |
1
When imitation doesn't flatter: When do consumers care about mimicry?
Consumers react strongly to their product choices being copied, according to a new study in the Journal of Consumer Research. They really dislike it when the copycat is someone similar to them.
Other Sciences / Social Sciences
Jun 15, 2011 |
3 / 5 (1) |
0
Economist studies how higher gas price affect consumer behavior
A dollar is a dollar is a dollar, so goes the economic theory of fungibility. But do people really act that way? In a new working paper, Brown University economist Justine Hastings and Jesse Shapiro of Chicago Booth School ...
Other Sciences / Economics & Business
May 12, 2011 |
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Product choice: Why do consumers misestimate their abilities?
Even if you have a grasp on your own abilities, you might have trouble estimating the abilities of others, according to a new study in the Journal of Consumer Research. These false impressions affect people's product choice ...
Other Sciences / Social Sciences
Mar 17, 2011 |
not rated yet |
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Self-control and choices: Why we take the easy path after exerting ourselves
After a rough day at the office, you might opt for a convenient, pretty restaurant over one with a top-notch menu, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jan 18, 2011 |
4 / 5 (1) |
0
When pride in achievement leads to a large order of fries
You aced that test; now it's time for a treat. Sometimes pride in an achievement can lead people to indulge in unhealthy choices, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Nov 15, 2010 |
4 / 5 (1) |
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