News tagged with consumer behaviour

Coffee greenwashing works

Coffee labelled as "eco-friendly" can attract a premium, with consumers led to believe it tastes better, according to new research from Sweden.

dateDec 05, 2013 in Social Sciences
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Bringing style home

Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper cover kitschy enough to be cool? If you wonder, then you are not alone.

dateAug 13, 2012 in Social Sciences
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Group buying sites boost e-commerce in Asia

Innovative "group buying" sites offering bargains on everything from meals to travel packages are catching on in Asia as companies harness the power of social media to influence consumer behaviour.

dateMay 02, 2011 in Internet
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Shopping with the Grim Reaper in mind

Fear of death is a universal human emotion, but does it influence our behaviour as consumers? A new study, conducted by a graduate student at Concordia University's John Molson School of Business, has explored ...

dateFeb 22, 2011 in Social Sciences
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