News tagged with consumer behavior
Related topics: journal of consumer research
Activision posts 3Q profit, backs 2009 outlook
(AP) -- It's been a rough year for the video game industry, but Activision Blizzard Inc. reported a profit for its third quarter because of a good response for games such as "Guitar Hero 5" and "World of ...
Nov 05, 2009 |
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Buying green can be license for bad behavior, study finds
Those lyin', cheatin' green consumers. Just being around green products can make us behave more altruistically, a new study to be published in a forthcoming issue of Psychological Science has found.
Medicine & Health / Psychology & Psychiatry
Oct 07, 2009 |
4 / 5 (3) |
3
Facebook, Nielsen team up to measure ad performance
Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.
Sep 22, 2009 |
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Cisco wants to better connect entertainers and fans
In addition to routers and switches, Cisco Systems' business plan now includes Paramore, Trey Songz and Halestorm.
Aug 21, 2009 |
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When context matters: Consumers link unfamiliar products to surrounding items
Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to a new study in the Journal of ...
Other Sciences / Social Sciences
Jul 20, 2009 |
1 / 5 (1) |
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What a coincidence! Personal connections improve sales
If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase and feel good about it, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jul 20, 2009 |
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Companies pledge more openness about Web tracking
Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed.
Jul 02, 2009 |
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Shopping behavior: Consumers flock together, but don't necessarily buy
Consumers are attracted to crowds in stores, but they are not likely to buy something from a crowded location, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Apr 20, 2009 |
5 / 5 (2) |
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HP Labs says reorg paying off with new money-making technology
If Hewlett-Packard hadn't reorganized its research efforts a little more than a year ago, according to Prith Banerjee, director of the world-renowned HP Labs, people on the business side of the company might be asking some ...
Mar 18, 2009 |
5 / 5 (1) |
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Hybrids gather dust at AutoNation dealerships
AutoNation CEO Mike Jackson has a problem: There are way too many Toyota Prius hybrids sitting on his car lots across America.
Mar 06, 2009 |
4.5 / 5 (8) |
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Ad click-through rate lower than previously thought
The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology.
Feb 25, 2009 |
3 / 5 (2) |
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