News tagged with consumer attitude
Gains in consumer confidence continue, depend on job growth
(Phys.org) -- Consumer confidence improved in each of the past nine monthly surveys, rising to its highest level this month since October 2007, according to University of Michigan economist Richard Curtin, ...
Other Sciences / Economics & Business
May 28, 2012 |
1 / 5 (1) |
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Consumers misunderstand 'cruelty-free' labeled products, researchers find
Based on a recent study, University of Missouri and Oregon researchers believe a legal definition for what constitutes "cruelty-free" labeled products should be determined and manufacturers should be required to abide by ...
Other Sciences / Social Sciences
Mar 28, 2012 |
5 / 5 (1) |
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Trying to make sense of the world: Why do consumers misunderstand causes and effects?
Consumers often attempt to match causes to consequences to make sense of events that unfold in their lives or in the world, but this strategy leads to erroneous conclusions, according to a new study in the Journal of Consumer ...
Other Sciences / Social Sciences
Nov 15, 2011 |
5 / 5 (1) |
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Death of a salesman? Social media debunks views of advertising
(PhysOrg.com) -- More than 70% of people find advertising 'sinister' and 'devian' if they dislike the company and social media enhances those feelings, a University of Melbourne study has found.
Other Sciences / Social Sciences
Jun 30, 2010 |
3 / 5 (1) |
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Moral dilemma scenarios prone to biases
Picture the following hypothetical scenario: A trolley is headed toward five helpless victims. The trolley can be redirected so that only one person's life is at stake. Psychologists and philosophers have been using moral ...
Other Sciences / Social Sciences
Dec 14, 2009 |
3.8 / 5 (4) |
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Facebook, Nielsen team up to measure ad performance
Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.
Sep 22, 2009 |
not rated yet |
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What a coincidence! Personal connections improve sales
If a salesperson shares a birthday or a birthplace with you, you're more likely to make a purchase and feel good about it, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
Jul 20, 2009 |
not rated yet |
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Does sex sell? New study shows how to make women respond to sexy ads
Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.
Feb 23, 2009 |
3.7 / 5 (6) |
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