Facebook friends? Group identity helps consumers remember ads
When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.
Airbus shows off a see-thru concept plane (w/ video)
DeltaWing concept car to race at Le Mans
New micro gyro technology for DARPA to be developed
The Georgia Institute of Technology, in partnership with Northrop Grumman Corporation, has been selected to develop a new type of Microelectromechanical Systems (MEMS) gyroscope technology for the Defense Advanced Research ...
Student experiment microgravity kit wins NASA-Make tech contest
"Bring It Back," a small and inexpensive microgravity spaceflight kit, has won the do-it-yourself technology and education space competition sponsored by NASA and MAKE Magazine.
Scientists suggest spacetime has no time dimension
Words help people form mathematical concepts (w/ Video)
(PhysOrg.com) -- Language may play an important role in learning the meanings of numbers, scholars at the University of Chicago report.
Few US kids do well in science class: study
A government study on US kids found Tuesday that just one in three show proficiency in science in middle school and junior high, while that number drops to one in five of those graduating high school.
Developers of machines receive help from PC game technology
Siemens has used computer games technology in a development software that makes it quicker and easier to design new machines and to simulate their complex functions at an early stage.
Remembering the father of fractals
Benoit Mandelbrot, the mathematics professor at Yale who coined the word "fractal," passed away on October 14 at the age of 85. His death recalls the complicated history of his life's work -- the details of ...
Synthetic biology research on biofuels has a mathematical angle
(PhysOrg.com) -- A University at Buffalo chemist is applying a common mathematical concept to synthetic biology research aimed at finding ways to boost biofuels production.
Scots engineers prove space pioneer's 25-year-old theory
When American space pioneer, Dr Robert L Forward, proposed in 1984 a way of greatly improving satellite telecommunications using a new family of orbits, some claimed it was impossible.
Introducing Cornucopia, the food printer
NTU's solar car wins Solar Grand Prize at the inaugural Shell Eco-marathon Asia 2010
A total of 81 teams from 10 countries gathered at the Sepang International Circuit, Kuala Lumpur, Malaysia from 8-10 July 2010 to compete at the Shell Eco-Marathon Asia 2010, the first time it is held in Asia.