Supporting both political parties can help companies reduce risk

U.S. companies that balance their political connections across party lines in a polarized partisan environment are in a position to see less volatility in their stock prices and profits, according to a University of Oregon-led ...

Research shows investors take stock of Super Bowl advertisers

Not all of the 100 million U.S. viewers who tune in Sunday to the 55th Super Bowl will focus solely on the game. Some will watch for the commercials, a Super Bowl of their own in creativity, celebrity cameos and expense.

Consumer surveys drive stock prices, research shows

New research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.

Politics driving personal economic decisions amid COVID-19

In a normal election year, politics are often driven by economics. But as COVID-19 spurred record job losses and stock market sell-offs, Tony Cookson—an associate professor at CU Boulder's Leeds School of Business—and ...

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