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Faithful females who choose good providers key to evolutionary shift to modern family, study finds

In early human evolution, when faithful females began to choose good providers as mates, pair-bonding replaced promiscuity, laying the foundation for the emergence of the institution of the modern family, a new study finds.

Other Sciences / Social Sciences

created May 28, 2012 | popularity 2.7 / 5 (6) | comments 5

A mating dance with Popeye arms

A research team at Bielefeld University headed by the evolutionary biologist Dr. Holger Schielzeth is now studying how far a comparable mechanism is involved in mate choice among locusts. The male Siberian ...

Biology / Plants & Animals

created May 25, 2012 | popularity not rated yet | comments 0

Rose-colored glasses: Are optimistic consumers more likely to trust salespeople?

People who believe the world is a just place trust salespeople more than consumers who don't—but only after they've made a purchase, according to a new study in the Journal of Consumer Research.

Other Sciences / Social Sciences

created Apr 16, 2012 | popularity not rated yet | comments 0

How does the order of choices affect consumer decisions?

Let's say you've got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new study in the Journal of Consumer Research finds that the order of choices does affect consumers' decisi ...

Other Sciences / Social Sciences

created Mar 15, 2012 | popularity not rated yet | comments 0

Sympatric speciation contributes to island biodiversity

Scientists discover at least 11 examples of sympatric speciation on Lord Howe Island.

Biology / Evolution

created Mar 15, 2012 | popularity 5 / 5 (2) | comments 0

School voucher use increased college attendance, research findings show

A school voucher program in Milwaukee increased the chances of students graduating from high school and going on to college, according to the School Choice Demonstration Project based at the University of Arkansas.

Other Sciences / Social Sciences

created Feb 27, 2012 | popularity 1 / 5 (2) | comments 1

Food system 'heading for crisis'

Australians are eating themselves to death and our food choices are one of the nation’s leading causes of environmental damage, according to a new report released today by the Public Health Association of Australia (PHAA).

Space & Earth / Environment

created Feb 16, 2012 | popularity 2 / 5 (4) | comments 7

When are consumers loyal to brands? New model helps explain

What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.

Other Sciences / Social Sciences

created Feb 14, 2012 | popularity 1 / 5 (1) | comments 0

Finding it difficult to make a purchase? Try creating some distance from the problem

Consumers who are having trouble making decisions can benefit from creating some psychological—or physical—distance, according to a new study in the Journal of Consumer Research.

Other Sciences / Social Sciences

created Feb 14, 2012 | popularity not rated yet | comments 0

What does 'happiness' mean to consumers? Does age matter?

Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study in the Journal of Consumer Research.

Other Sciences / Social Sciences

created Feb 14, 2012 | popularity not rated yet | comments 0

Great apes make sophisticated decisions

Chimpanzees, orangutans, gorillas and bonobos make more sophisticated decisions than was previously thought. Great apes weigh their chances of success, based on what they know and the likelihood to succeed when guessing, ...

Biology / Plants & Animals

created Dec 29, 2011 | popularity 5 / 5 (6) | comments 8 | with audio podcast

Women backed by women: taking risks

(PhysOrg.com) -- New research from The Australian National University has shown that women are more likely to make risky choices when they are surrounded by other women. The findings could help to reduce gender inequality ...

Other Sciences / Social Sciences

created Nov 29, 2011 | popularity not rated yet | comments 1

New compound defeats drug-resistant bacteria

It's no wonder that medicine's effort to combat bacterial infections is often described as an arms race. When new drugs are developed to combat infections, the bacterial target invariably comes up with a deterrent.

Chemistry / Biochemistry

created Nov 28, 2011 | popularity 4.9 / 5 (14) | comments 0 | with audio podcast

Internet privacy tools are confusing, ineffective for most people: report

Internet users who want to protect their privacy by stopping advertisers and other companies from tracking their online behavior will have great difficulty doing so with commonly available "opt-out" tools, researchers at ...

Technology / Internet

created Oct 31, 2011 | popularity 5 / 5 (2) | comments 2

Human development experts recommend tuning in to family, not devices

Combined with increasingly hectic work, school and extracurricular schedules, the advent of wireless technology has led to less quality time between parents and children. University of Missouri human development specialists ...

Other Sciences / Social Sciences

created Oct 12, 2011 | popularity not rated yet | comments 1

Choice

Choice consists of the mental process of judging the merits of multiple options and selecting one of them. While a choice can be made between imagined options ("what would I do if ...?"), often a choice is made between real options, and followed by the corresponding action. For example, a route for a journey is chosen based on the preference of arriving at a given destination as soon as possible. The preferred (and therefore chosen) route is then derived from information about how long each of the possible routes take. This can be done by a route planner. If the preference is more complex, such as involving the scenery of the route, cognition and feeling are more intertwined, and the choice is less easy to delegate to a computer program or assistant.

More complex examples (often decisions that affect what a person thinks or their core beliefs) include choosing a lifestyle, religious affiliation, or political position.

Most people regard having choices as a good thing, though a severely limited or artificially restricted choice can lead to discomfort with choosing and possibly, an unsatisfactory outcome. In contrast, unlimited choice may lead to confusion, regret of the alternatives not taken, and indifference in an unstructured existence; and the illusion that choosing an object or a course leads necessarily to control of that object or course can cause psychological problems.

For more information about Choice, read the full article at Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.