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New model for social marketing campaigns details why some information 'goes viral'

(PhysOrg.com) -- Marketers dream of finding ways to get something to "go viral" on the Internet. Indeed, viral marketing, whether it be through email, YouTube, Facebook or Twitter, has become the Holy Grail ...

Physics / General Physics

created Aug 06, 2009 | popularity 4.2 / 5 (17) | comments 2 feature

Photoshopped Images Could Carry Warnings in France

(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed ...

Technology / Other

created Sep 28, 2009 | popularity 4.6 / 5 (19) | comments 16 weblog

Philippine solar light bottles offer hope

Filipino entrepreneur Illac Diaz is aiming to help a million poor people in a year, and with the help of some plastic bottles and a clever social media campaign may do even better.

Technology / Energy & Green Tech

created Nov 30, 2011 | popularity 5 / 5 (3) | comments 8

Facebook pays users to view ads

(PhysOrg.com) -- The general consensus is that end users hate ads. That is why companies either try to make them as unobtrusive as possible, such as the small ads you would find in the sidebar of a blog, or ...

Technology / Internet

created May 06, 2011 | popularity 2.3 / 5 (3) | comments 5 | with audio podcast weblog

Virus related to smallpox rising sharply in Africa, researchers find

In the winter of 1979, the world celebrated the end of smallpox, a highly contagious and often fatal viral infection estimated to have caused between 300 and 500 million deaths during the 20th century.

Medicine & Health / Medical research

created Aug 31, 2010 | popularity 5 / 5 (6) | comments 0 | with audio podcast

Yahoo! increases US search share, Bing up again

Yahoo! increased its share of the US search market by nearly a percentage point in April and Microsoft's new search engine Bing also recorded a slight gain, online tracking firm comScore said Tuesday.

Technology / Internet

created May 11, 2010 | popularity 1 / 5 (1) | comments 1

Public health campaign associated with major reduction in antibiotic use

A national public health campaign in France was associated with a marked reduction of unnecessary antibiotic prescriptions, particularly in children, says new research published in this week's open-access journal PLoS Me ...

Medicine & Health / Medications

created Jun 02, 2009 | popularity 4 / 5 (1) | comments 0

Professor tracks Columbine media discourse from 'school shooting' to 'terrorism'

Decades spent studying mass media messages of fear led noted Arizona State University scholar David Altheide to examine how the Columbine High School shootings on April 20, 1999, were originally portrayed ...

Other Sciences / Social Sciences

created Apr 17, 2009 | popularity 3 / 5 (6) | comments 2

German regulators fine Microsoft for price-fixing

(AP) -- Antitrust regulators fined Microsoft Corp.'s German subsidiary 9 million euros ($11.8 million) and said the world's largest software maker illegally influenced retail prices for its Office 2007 programs.

Technology / Business

created Apr 10, 2009 | popularity 4.3 / 5 (3) | comments 4

House approves FDA regulation of tobacco products

(AP) -- The federal government would for the first time have regulatory powers over the tobacco industry under a bill the House approved Thursday after years of campaigning by anti-smoking forces.

Medicine & Health / Health

created Apr 02, 2009 | popularity 3 / 5 (2) | comments 0

Company makes power bills more understandable, suggests how to save energy

It's often said that knowledge is power. Knowledge about power is what drives Opower, a 5-year-old online customer engagement platform.

Technology / Energy & Green Tech

created 2 hours ago | popularity not rated yet | comments 0

Researchers create dynamic view of city based on Foursquare check-in data

The millions of "check-ins" generated by foursquare, the location-based social networking site, can be used to create a dynamic view of a city's workings and character, Carnegie Mellon University researchers say. In contrast ...

Technology / Internet

created May 01, 2012 | popularity 5 / 5 (1) | comments 0

Obama names new chief technology officer

US President Barack Obama named a new chief technology officer on Friday to lead efforts to inject innovation into government.

Technology / Other

created Mar 09, 2012 | popularity 1 / 5 (1) | comments 2

Microsoft sharpens its ads to jab rivals

From the Gmail Man, who peeks into people's private mail, to the VMware salesman stuck in the '70s, Microsoft's marketing campaigns have become quite pointed in the past year.

Technology / Business

created Feb 23, 2012 | popularity not rated yet | comments 3

Twitter unveils self-service advertising system

(AP) -- Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.

Technology / Business

created Feb 17, 2012 | popularity not rated yet | comments 0