(Phys.org)—A Murdoch University researcher has developed a scale to measure a person's desire for fame which he hopes can be used by the marketing industry to tailor campaigns to a celebrity-obsessed audience.
More than six million volunteers from 96 countries collected an unprecedented 100,000 tonnes of garbage last year as part of a global, web-driven clean-up campaign, cyber-environmentalists said Friday.
(AP)—A woman I haven't spoken to in six years is pregnant with her second son. Another college acquaintance reads the Bible a lot. A high school classmate likes to rant about politics. A college dormmate thinks he works ...
Japan's incoming prime minister Shinzo Abe said on Friday he wanted to lift the strict ban on all forms of Internet electioneering as he met with information technology company chiefs.
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
(Phys.org)—A new paper from Rice University's Baker Institute for Public Policy proposes a national marketing campaign to better inform consumers about measures that they can take to decrease fuel use, particularly during ...
(Phys.org)—Directed advertising is common in online shopping and in social media but is not currently an option in the out-of-home digital environment due to the technical challenges involved.
More than half of Australians think they have no say about what the government does nor any influence on politics, a new analysis from QUT shows.
It was too expensive. It lacked editorial focus. And for a digital publication, it was strangely cut off from the Internet. That's the obituary being written in real time through posts, tweets and online chats about The Daily, ...
Microsoft is trying to skewer Google as a lousy holiday shopping guide in its latest attempt to divert more traffic to its Bing search engine.