A framework for businesses using avatars
An associate professor of marketing at The University of Texas at Arlington says digital avatars can replace a sales force and customer service employees at a fraction of the cost.
An associate professor of marketing at The University of Texas at Arlington says digital avatars can replace a sales force and customer service employees at a fraction of the cost.
Economics & Business
Jul 14, 2021
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Researchers from the University of Texas, University of Chicago, University of Notre Dame, and London School of Economics published a new paper in the Journal of Marketing that examines whether entrepreneurs in emerging markets ...
Economics & Business
Mar 3, 2021
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Can marketers help improve the world?
Economics & Business
Jan 26, 2021
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Results from a large-scale survey of households in Latin America and the Caribbean show that the negative economic impacts of the COVID-19 pandemic have been concentrated among those who had lower incomes prior to the pandemic, ...
Economics & Business
Oct 7, 2020
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Rushing to stock up on toilet paper before it vanished from the supermarket isle, stashing cash under the mattress, purchasing a puppy or perhaps planting a vegetable patch—the COVID-19 pandemic has triggered some interesting ...
Economics & Business
Sep 10, 2020
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Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study ...
Economics & Business
Aug 5, 2020
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A UCLA report released today reveals the disparate economic impact the coronavirus pandemic has had on Asian Americans and points to a need to expand financial relief for all workers in order to stave off the worst effects ...
Economics & Business
Jul 23, 2020
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Businesses that want to thrive in the 21st century need to throw out the old marketing playbook that puts the customer first, according to new research from the McCombs School of Business at The University of Texas at Austin.
Economics & Business
Jun 4, 2020
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There is no doubt that the COVID-19 crisis is affecting the U.S. economy and labor markets in an unprecedented way. The leisure, hospitality and retail industries have been hit the hardest by shutdown orders nationwide but ...
Economics & Business
May 6, 2020
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Engineers and business leaders have been working on autonomous cars for years, but there's one big obstacle to making them cheap enough to become commonplace: They've needed a way to cut the cost of lidar, the technology ...
Optics & Photonics
Apr 16, 2020
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