Beyonce's splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night's Super Bowl.
Feb 04, 2013
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Coors Light has surpassed Budweiser as the No. 2 beer by shipments in the United States, foretelling a downward trend for full-calorie lagers that will continue, says a strategy expert at Washington University ...
Jan 12, 2012
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Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's ...
Sep 14, 2011
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Non-league sides Ascot United and Wembley FC will create a small slice of footballing history on Friday when their FA Cup preliminary round tie is screened live on Facebook, it was confirmed Wednesday.
Aug 17, 2011
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The recent Budweiser can redesign probably won’t do much to reinvigorate sagging sales of the iconic brew, say marketing professors at Olin Business School at Washington University in St. Louis.
Aug 05, 2011
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