(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...
Social Sciences
Jun 21, 2012
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0
Researchers from University of Arkansas and Northeastern University have published a new Journal of Marketing article that examines social media disengagement—the psychological motivation to distance oneself from a brand ...
Economics & Business
Jun 20, 2023
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101
China's e-commerce juggernaut Alibaba will allow small and medium-sized U.S. businesses to sell on Alibaba.com.
Business
Jul 23, 2019
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7
Burger King pulled a pretty juicy marketing stunt last month that drew plenty of attention—not just to the Whopper, but also to the intrinsic vulnerabilities of a new type of voice-activated gadget.
Consumer & Gadgets
May 5, 2017
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219
Sharing photographs on Facebook could damage relationships with friends, family and colleagues, a new study has found.
Social Sciences
Aug 8, 2013
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1
(Phys.org) -- If exascale range is the next destination post in high-performance computing then Intel has a safe ticket to ride. Intel says its new Xeon Phi line of chips is an early stepping stone toward exascale. Intel ...
Methods for distinguishing between authentic and counterfeit Scotch whisky brands have been devised by scientists at the University of Strathclyde in Glasgow.
Analytical Chemistry
Jul 25, 2011
1
0
If Telsa Motors Inc. Chief Executive Elon Musk was at all concerned about the automaker's status as the technological leader in electric cars, a new app designed for Google Glass just might cement the luxury brand's status.
Software
Jul 6, 2013
2
0
A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.
Internet
Dec 27, 2011
3
0
The Renault-Nissan-Mitsubishi alliance narrowly held onto its place as the top seller of cars last year despite the spectacular arrest of its boss Carlos Ghosn, figures showed Wednesday, beating Volkswagen and Toyota.
Automotive
Jan 30, 2019
0
23
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
