News tagged with brand
Brand loyalty an expression of self-worth, just like religion
(PhysOrg.com) -- The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.
Other Sciences / Social Sciences
Sep 28, 2010 |
3.5 / 5 (17) |
15
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Inconspicuous consumption: Insiders vs. outsiders
Why would a consumer spend $10,000 on a handbag that doesn't identify the brand, when most observers would confuse it with a $50 alternative? A new study in the Journal of Consumer Research finds that high-end consumers don't ...
Other Sciences / Social Sciences
Jun 21, 2010 |
4 / 5 (6) |
5
Security blankets: Materialism and death anxiety lead to brand loyalty
Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.
Jan 26, 2009 |
3.5 / 5 (6) |
2
Acer eyes Japan growth with new cheap laptop
(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
May 22, 2009 |
3.3 / 5 (6) |
0
Rosetta Stone sues Google over trademark
Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
Jul 10, 2009 |
4 / 5 (5) |
0
Some brand names are music to our ears, research shows
If you're having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer or merchandise whose name bears a similarly repetitive phonetic sound.
Other Sciences / Economics & Business
Oct 18, 2010 |
4.8 / 5 (4) |
1
China's Huawei unveils world's slimmest smartphone
Chinese telecoms giant Huawei, seeking to expand its presence in the United States and Europe, unveiled the world's slimmest smartphone on Monday.
Electronics / Consumer & Gadgets
Jan 09, 2012 |
4.5 / 5 (4) |
0
Muslim consumers: How do global brands become 'infidels'?
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
4.5 / 5 (4) |
21
Effect of subliminal marketing greater than thought
(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research ...
Other Sciences / Social Sciences
Jan 05, 2009 |
3.2 / 5 (5) |
0
Branding in a new light
Illuminated and neon signs outside businesses have contributed to brand identity for some years. But researchers are now evaluating how selecting a universal lighting design for stores can also send out branding signals to ...
Aug 16, 2010 |
4 / 5 (4) |
0
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Shopping religiously: Brand choice, like religion, can express self-worth
Marketers hope to connect between the consumer and the products they represent by creating a strong brand identity. Now a Tel Aviv University researcher is giving marketers a heavenly new angle to consider -- religious faith ...
Other Sciences / Social Sciences
Nov 15, 2010 |
4 / 5 (4) |
1
Apple 3Q beats Street despite recession
(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Jul 21, 2009 |
5 / 5 (3) |
0
Space the latest frontier for Earth Hour
Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.
Mar 31, 2012 |
5 / 5 (3) |
6
Apple's 'iPad' is the only tablet people know
(AP) -- Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach for a Band-Aid not a bandage. When you need to blow your nose, you ask for Kleenex ...
Apr 08, 2012 |
1.7 / 5 (9) |
18
Brand preference may be in the drink, not in the head
Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't ...
Jun 07, 2010 |
4.7 / 5 (3) |
1
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Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
For more information about Brand, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
