News tagged with brand
Apple still top global brand as value jumps: survey
Apple has extended its lead as the world's most valuable corporate name with a strong 19 percent increase in its so-called brand value, a survey showed Tuesday.
May 22, 2012 |
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Muslim consumers: How do global brands become 'infidels'?
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
4.5 / 5 (4) |
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Why do consumers dislike corporate brands that get too familiar?
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
2.5 / 5 (2) |
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Suit filed in US over Twitter feed in test case
A former blogger for a US mobile phone news site is being sued by his erstwhile employer over ownership of his Twitter feed in a social media test case for the Internet age.
Dec 27, 2011 |
4 / 5 (1) |
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China's Huawei unveils world's slimmest smartphone
Chinese telecoms giant Huawei, seeking to expand its presence in the United States and Europe, unveiled the world's slimmest smartphone on Monday.
Electronics / Consumer & Gadgets
Jan 09, 2012 |
4.5 / 5 (4) |
0
Urban landscape's power to hurt or heal
Research shows that street furniture, barriers, parks, public spaces and neighbourhood architecture can stir up powerful emotions in local residents. This should be taken into account in programmes designed to reduce tensions ...
Other Sciences / Social Sciences
May 14, 2012 |
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How to tell real whiskey from fake -- faster
Methods for distinguishing between authentic and counterfeit Scotch whisky brands have been devised by scientists at the University of Strathclyde in Glasgow.
Chemistry / Analytical Chemistry
Jul 25, 2011 |
2 / 5 (1) |
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Google+ opens up to businesses, brands
Google opened its social network Google+ to businesses and brands on Monday as it seeks to expand the audience for its rival to Facebook.
Nov 07, 2011 |
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2
Brand loyalty an expression of self-worth, just like religion
(PhysOrg.com) -- The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.
Other Sciences / Social Sciences
Sep 28, 2010 |
3.5 / 5 (17) |
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Foreign carmakers 'pressed' to launch China brands
Foreign carmakers in China say Beijing is pressuring them to produce dedicated new brands so their local partners can gain technical know-how, but experts warn the strategy could backfire.
Apr 27, 2012 |
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Brand loyalty increases when other customers look, act like us
The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing ...
Other Sciences / Economics & Business
Apr 25, 2012 |
not rated yet |
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Apple's 'iPad' is the only tablet people know
(AP) -- Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach for a Band-Aid not a bandage. When you need to blow your nose, you ask for Kleenex ...
Apr 08, 2012 |
1.7 / 5 (9) |
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Research: Millennials rarely interact with brands on Facebook
(Phys.org) -- Millennials rarely visit brand pages on Facebook even after they become their “fan.”
Other Sciences / Economics & Business
Apr 24, 2012 |
not rated yet |
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Branding in a new light
Illuminated and neon signs outside businesses have contributed to brand identity for some years. But researchers are now evaluating how selecting a universal lighting design for stores can also send out branding signals to ...
Aug 16, 2010 |
4 / 5 (4) |
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Space the latest frontier for Earth Hour
Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.
Mar 31, 2012 |
5 / 5 (3) |
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Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
For more information about Brand, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
