News tagged with brand
Related topics: consumers , journal of consumer research
Online games new marketing tool for unhealthy foods
UC Davis public health researchers have found that children, who are already saturated with television messages about unhealthy food choices, are the targets of a new medium used to sell high-fat, high-sugar foods: advergames.
Jun 03, 2010 |
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Study: 'Generic' brands save you money, even if you don't buy them
(PhysOrg.com) -- A new study from the W. P. Carey School of Business suggests the simple presence of the store brand can save you money at the grocery store, even if you don't buy it.
Other Sciences / Economics & Business
May 26, 2010 |
5 / 5 (1) |
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Technology stars top ranking of brand value
Google was crowned the world's most valuable brand on Wednesday by a research firm that found technology firms dominate when it comes to how much a name is worth in today's markets.
Apr 28, 2010 |
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To build brand loyalty, company money better spent on advertisements that go beyond a product's surface-level appeal
(PhysOrg.com) -- All advertising dollars are not created equal, according to marketing research at Kansas State University.
Other Sciences / Economics & Business
Apr 20, 2010 |
4 / 5 (1) |
1
Should a brand like Sony extend into binoculars or scanners? It depends on the competition
Many companies grow by extending their brands into new types of products. A new study in the Journal of Consumer Research examines why some of those new products succeed and others fail.
Other Sciences / Economics & Business
Apr 19, 2010 |
2.6 / 5 (5) |
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New study examines the impact on children of food product placements in the movies
New research from the Hood Center for Children and Families at Dartmouth Medical School (DMS) for the first time sheds light on the significant potential negative impact that food product placements in the movies could be ...
Feb 09, 2010 |
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Tweeting, more than just self expression: study
(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."
Sep 10, 2009 |
3 / 5 (1) |
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Tweet for hire: More big businesses hire tweeters
(AP) -- People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female.
Sep 02, 2009 |
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Battle of the brands: Research finds branded components changing industry structures
Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Other Sciences / Economics & Business
Aug 19, 2009 |
2.5 / 5 (2) |
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Apple 3Q beats Street despite recession
(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Jul 21, 2009 |
5 / 5 (3) |
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Rosetta Stone sues Google over trademark
Rosetta Stone, a language-learning software producer, on Friday filed a federal lawsuit against Google for infringing its trademark through Google's AdWords online advertising program.
Jul 10, 2009 |
4 / 5 (5) |
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The anti-consumption movement: Researchers examine resistance to global brands
What motivates people to rebel against global brands—or consumption in general? A new study in the Journal of Consumer Research examines the connection between nationalism and the anti-consumption movement in India.
Other Sciences / Social Sciences
Jun 15, 2009 |
5 / 5 (1) |
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Acer eyes Japan growth with new cheap laptop
(AP) -- Acer Inc. of Taiwan said Friday it plans solid growth in the previously hard-to-crack Japanese market with a new slim, lightweight laptop that boasts an eight-hour battery life and a cheap price.
May 22, 2009 |
3.3 / 5 (6) |
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Global markets: Chinese consumers respond to Western brands
How do Chinese consumers really feel about Western brands? We often hear that magazines and billboards influence Chinese consumers to imitate Western lifestyles. Meanwhile, Chinese "patriots" are thought to reject Western ...
Other Sciences / Social Sciences
Apr 20, 2009 |
4 / 5 (1) |
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Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?
Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand ...
Other Sciences / Social Sciences
Mar 31, 2009 |
4 / 5 (1) |
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