Nike's advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested against police brutality by kneeling ...
Economics & Business
Aug 16, 2023
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3
Researchers from Yale University and University of Southern California have published a new Journal of Marketing study that synthesizes and evaluates over 50 studies conducted over four decades to determine when mental simulation ...
Economics & Business
Aug 15, 2023
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In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.
Economics & Business
Aug 8, 2023
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1
What drives a person's preference towards traditional luxury brands? Flinders University researchers have found it's all about inflating the image of the purchaser, who desires such expensive luxury brands such as Rolex and ...
Social Sciences
Aug 8, 2023
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16
Twitter has long been known for its iconic Blue Bird. On July 23, Elon Musk announced that this famed logo was going to be replaced with an "X." After a series of Musk-driven blunders, the disappearance of the Blue Bird has ...
Social Sciences
Aug 2, 2023
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New research from the University of British Columbia's Okanagan campus has determined that enjoying a tasting at a winery goes well beyond the sip.
Social Sciences
Jul 19, 2023
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8
Charities often rely on "warm and fuzzy" images and "poverty porn" tactics to attract donations. But in recent years, some UK not-for-profits have shifted towards activism-driven campaigns.
Social Sciences
Jul 14, 2023
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2
A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found that the attributes ...
Economics & Business
Jun 27, 2023
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77
Researchers from University of Arkansas and Northeastern University have published a new Journal of Marketing article that examines social media disengagement—the psychological motivation to distance oneself from a brand ...
Economics & Business
Jun 20, 2023
3
101
Reported food spending has increased to its highest level since the Consumer Food Insights Report began surveying in January 2022, possibly leaving consumers feeling little relief from inflation.
Economics & Business
Jun 14, 2023
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