News tagged with brand
Apple still top global brand as value jumps: survey
Apple has extended its lead as the world's most valuable corporate name with a strong 19 percent increase in its so-called brand value, a survey showed Tuesday.
May 22, 2012 |
1 / 5 (5) |
1
Why do consumers dislike corporate brands that get too familiar?
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
2.5 / 5 (2) |
1
Muslim consumers: How do global brands become 'infidels'?
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Other Sciences / Social Sciences
May 16, 2012 |
4.5 / 5 (4) |
21
Urban landscape's power to hurt or heal
Research shows that street furniture, barriers, parks, public spaces and neighbourhood architecture can stir up powerful emotions in local residents. This should be taken into account in programmes designed to reduce tensions ...
Other Sciences / Social Sciences
May 14, 2012 |
not rated yet |
0
Foreign carmakers 'pressed' to launch China brands
Foreign carmakers in China say Beijing is pressuring them to produce dedicated new brands so their local partners can gain technical know-how, but experts warn the strategy could backfire.
Apr 27, 2012 |
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0
Brand loyalty increases when other customers look, act like us
The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing ...
Other Sciences / Economics & Business
Apr 25, 2012 |
not rated yet |
0
Research: Millennials rarely interact with brands on Facebook
(Phys.org) -- Millennials rarely visit brand pages on Facebook even after they become their “fan.”
Other Sciences / Economics & Business
Apr 24, 2012 |
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0
Estonian robots boost global online clothing market
Fashion fans have one more reason to swap brick-and-mortar shops for online retailers: a company in tech-savvy Estonia has come up with a way to let you try on new clothes on your own computer.
Technology / Hi Tech & Innovation
Apr 15, 2012 |
4.7 / 5 (3) |
0
Apple's 'iPad' is the only tablet people know
(AP) -- Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach for a Band-Aid not a bandage. When you need to blow your nose, you ask for Kleenex ...
Apr 08, 2012 |
1.7 / 5 (9) |
18
Space the latest frontier for Earth Hour
Millions of people are expected to switch off their lights for Earth Hour Saturday in a global effort to raise awareness about climate change that will even be monitored from space.
Mar 31, 2012 |
5 / 5 (3) |
6
Australian study: Store brands battle quality perceptions
Store brands now account for more than 22 per cent of supermarket sales in Australia yet consumers are still wary about their quality, new research has found.
Other Sciences / Economics & Business
Mar 19, 2012 |
3 / 5 (1) |
2
Toshiba to launch the world-fastest class SDHC memory cards
Toshiba Corporation today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA, that will bring to market SD memory cards offering the highest ...
Mar 14, 2012 |
5 / 5 (2) |
0
Apple says Proview iPad trademark demands unfair
(AP) -- In its latest statement on a simmering dispute over the iPad brand name, Apple Inc. said Tuesday that Proview Electronics' insistence that it still owns the mainland China iPad trademarks is misleading and unfair.
Mar 13, 2012 |
1 / 5 (4) |
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iPad dispute signals new era in trademark troubles
(AP) -- iPotato, isock, icouch, istove, i-you-name-it. An Internet search for "i" words from A to Z will turn up just about any combination you might think up, from all over the world, only a handful of them ...
Mar 06, 2012 |
5 / 5 (1) |
0
Brand-name deals to mix with Facebook friend posts
(AP) -- Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family.
Feb 29, 2012 |
not rated yet |
0
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
For more information about Brand, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
