News tagged with brand

Mimicking luxury goods

The luxury goods market for the ultra rich encompasses jewelry, cars, clothes, tableware, ornaments and much more. If luxury hotels, travel and other services are included alongside retail sales, this sector amounted to $1 ...

dateAug 09, 2016 in Social Sciences
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Study says logos make a group seem 'real'

Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.

dateApr 15, 2016 in Social Sciences
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Can performance brands cause a placebo effect?

From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...

dateJan 20, 2016 in Social Sciences
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