News tagged with brand reputation

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Will social media kill branding?

For decades, corporations used a steadfast formula in branding a product: big advertising investments that produced customer awareness and built a positive product reputation. By investing heavily in and ...

dateApr 22, 2015 in Economics & Business
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Science behind price of your camera

Pricing strategies exploiting demand with a high price – skimming – or tempting consumers with a low one – penetration – are not as popular as marketers assume, according to new research.

dateApr 21, 2015 in Economics & Business
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List of search results for brand reputation