Methods for distinguishing between authentic and counterfeit Scotch whisky brands have been devised by scientists at the University of Strathclyde in Glasgow.

Chemistry - Analytical Chemistry

Jul 25, 2011 2 / 5 (1) 1 |

With the concept of a store-within-a-store growing across the country, a Kansas State University researcher's work shows the increasing importance of brand reputation and its strong role in governing decisions.

Other Sciences - Economics & Business

Sep 23, 2010 not rated yet 0